Jeff's Thoughts

• Why A Good Gym Is Important

  12 July, 2013

  

  In the current fitness world where better and bigger is better, from big logos, big brands and of course big claims, we as consumers get caught up in the marketing hype and are focuses on the wrong things. Everybody has the “best equipment”, “best trainers” and of course promotes the “best results”. We are bombarded with false images of what a gym can do. The buildings are big, equipment is in and a 24 hour access card on the door. With the message really being – good luck by yourself. No one speaks to you (unless you pay them too) and you are left with a poor program from a poorly educated fitness professional that when left to yourself does little to help you move towards your results.

  We need to change this as people deserve better. I want to create a model where the boss asks about the results the clients are getting and not about profit, believing if the members are looked after profits will take care of themselves. It is not about cutting corners at every expense. Surely it is about creating a level of service that should be expected. Where you are pushed at every level, personal training or not. Being pushed not just in the gym but also in your lifestyle, to make positive changes – making your choice gym a complete lifestyle overhall. No other gym has a gleaming proud red prowler (in the picture) and this really sets the tone of what we are creating here at Studio41 – Gym on Victoria St. A focused environment where you are pushed and for the first time a gym becomes what it should be – a life changing experience. We are not the cheapest, but you wouldn’t expect that. To have a capped membership, employed people to actively push you, more experienced owners than any other gym in New Zealand, the weekly cost is a little more and we are ok with that. Our first client has finished his first 4 weeks and he has lost 4.4% bodyfat and has put on 2 kg of muscle mass – Not many gyms can say that. Infact most gyms couldn’t say anything as they don’t measure. I am proud of the gym here on Victoria St as we have the opportunity to show the club owners who do not even exercise what a gym should be. We are not the biggest and don’t have the biggest brand, but we are the most passionate and experienced to bring you what the fitness industry is lacking – a gym with a focus on you.

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