Jeff's Thoughts

• Value Your Time…

  2 August, 2016

  

  Being a fitness professional can be a rewarding line of work, we often help people achieve their results right? People come to us and give us their dedication, effort and most of all time. It is this that trainers have to respect the most. If people are going to give up their time (and spend money) surely we should be maximising their return on this investment? What I see in most main line gyms is trainers becoming exercise companions. People talking to you while you do a bit of this and a bit of that. These are trainers who are not measuring their progress (how can you run a business without measuring), they are simply turning up and taking people through a workout that may or may not even be written down.

  Surely if you are going to give up your time you want to maximise the return on that time? Whether that be working out by your self or with a trainer, there is no point giving up time if you don’t get a result.

  And please don’t be one of those people who stay with their trainer because they have become a friend!! You are paying this person for a service, if you want a chat take them out for a coffee. But don’t let them take money off you while you turn up once again for them to talk to you about their weekend.

  I started this off by saying: “Being a fitness professional can be a rewarding line of work, we often help people achieve their results right?”. Actually it can also be incredibly frustrating as nothing is worse when you do your measurements (whatever they maybe) and nothing has changed. That is a hard situation for anyone in business to face, so what do most trainers I see do……stop measuring. Just rely on your charm and banter to keep clients coming back: not the greatest of business models!!!

  When a client is stuck at Studio41, i.e not moving forward towards their goals, that creates a huge level of frustration, and that is the brilliance – let me explain. That frustration drives us to learn more, study harder and solve those problems. If it wasn’t for those frustrations, we couldn’t learn and wouldn’t grow. So we don’t fear not getting results, we actually thrive of it as it makes us better. We are now helping a lot more people with protocols involving exercise, nutrition and supplementation that we could not have helped 5 years ago – Thats Awesome. And compared to when I started 16 yrs ago – I don’t want to even think about it.

  With the average length of a personal trainers career in this country being only 5 months (no I did not misspell that) how can trainers become good? They don’t, they chat, get no results and then move on, and people pay for this!!!

  Please value your time more and make sure your trainer like any business has targets that you both are working towards, measuring your progress along the way and if you are not getting results, at least try something different; your time is too valuable to waste.

   

   

   

   

   

   

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